Like Campbell, many Soft Girls have come to the lifestyle after experiencing the burnout of a capitalistic society first hand, posting their visions of the life they could have if they didn’t have to work. Many, including 24-year-old Alyssa Kurish, daydream about a simpler existence, where they are a wife and a mother first. Kurish is currently working full-time, and says she was often taught she needed to hustle and strive for career success when she was growing up. But she finds herself now longing for a different kind of satisfaction.
“I think many women are becoming more in tune with their natural desires, embracing their femininity and choosing to build a more simple life, recognizing the beauty in traditional values,” she says. “Family-based life allows for simplicity, focus, less stress, and a reclaiming of time.”
For this reason, the patron saint of the Soft Girl may be Sofia Richie Grainge, who at 25 has a loving husband, a beautiful home, an exquisite wardrobe, and, it seems, plenty of free time to focus on self-care and homemaking. Richie’s favorite workout, Pilates, has even become a key part of the Soft Girl aesthetic, with many declaring it a cornerstone of the lifestyle. On TikTok, many women post videos where they express their dream of being what the call a “Pilates wife” or a “Pilates princess.”
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This desire may even be impacting how Gen Z dates. Seeking, the luxury dating website that used to be known as Seeking Arrangement and also used focused solely on arranging relationships for Sugar Babies, did a recent study in which they say they found that 68% of Gen Z women on their website are seeking relationships with men between 10 to 14 years older who can “financially” meet them at their level.
The company blames the trend on the uncertain economic times Gen Z has faced during their entire adulthood thus far, from the pandemic to now. Thus, the company says, these women are “embracing the age gap to bridge the wage gap,” noting that the top three keywords Gen-Z women are searching for on its website are “partnership,” “luxury lifestyle,” and “travel.”
“The data shows that a sharp increase in Gen-Z sign-ups began in 2021 with the majority of Gen-Z women looking for long term relationships with established, wealthy Millennial and Gen-X men,” the company stated in a press release.
Motherhood is also the desire of many Soft Girls, especially those who can stay at home with their kids.