So here’s the thing: There are tonssss of places online where you can buy sex toys. But! It’s usually a good idea to go with sex toy stores that specialize in NSFW goodies for a few reasons. First of all, you wanna be sure that they know their products and are only stocking their shelves with toys and accessories that are body-safe. Yes, you could buy a Magic Wand off of eBay (pls don’t), but you run the risk of potentially getting a counterfeit item when you buy from a place that doesn’t specialize in sex toys.
Counterfeit toys are way more common than you’d think, and for something you’ll be using in such an intimate way, you def want to avoid fakes. If you buy from a retailer that specializes in sex toys, vibrators, and other adult sexcessories, then you know their wholesale distributor is more likely to be legit. And while there are some amazing name-brand vibrators on Amazon that are worth your $$$, the best places to buy sex toys are from the pros themselves.
Buying from one of the best sex toy stores is also great as a consumer if you need help picking a toy. Most online sex toy shops organize products in easy-to-peruse categories like, “toys for beginners,” “toys under $50,” and “toys for couples,” for fast and frustration-free browsing, and it’s the next best thing to asking a sales associate for their profesh help. Many sex toy sites offer lots of great info on sex education and wellness as well, which is something *everyone* could use, tbh.
Also, quick disclaimer: Most sex toy stores are going to offer discreet shipping so you can shop without the stress. No one wants to buy a vibrator that screams “OPEN ME, YOU JUST ORDERED THE DILDOMASTER 5000” on the box, and these companies know that. If a site offers discreet, plain shipping, you can be sure they’ll be advertising it on their site in pretty visible view.
So! If you’re looking for a beginner’s guide on the best online sex toy stores to shop, then here’s a list of our faves.
Lovehoney is one of the best sex toy stores online because they offer a huge variety of products, and their site is suuuuper user-friendly (with a lot of helpful reviews from customers on most toys!). They sell big brands like Lelo, We-Vibe, and more, but they also have their own line of products, which offers some of the fancier features for way less. Andddd most importantly, they have a Sex Toy Happiness Guarantee, which means you can return toys that just aren’t doing it for ya. Oh, and did we mention they have a 20 percent off student discount??
Babeland is one of the best-known specialty sex toy stores for good reason. The sex-positive brand was started in Seattle in the ’90s by two women who wanted to focus on womxn and femme-friendly sex toy education and pleasure. On their site, you can find toys and accessories in a wide range of prices and varieties, including brands such as Womanizer and Satisfyer, as well as staff picks and plenty of comprehensive educational resources. And if you’ve ever had the chance to pop into a brick-and-mortar Babeland store, then you know that Babeland just feels different.
3. Good Vibrations
Babeland’s parent company, Good Vibrations, shares the ethos of sex education for which Babeland is famous. This company was started in San Francisco by a female sex educator in the ’70s and is famous for helping popularize the Magic Wand. The Good Vibrations and Babeland sites share the same layout, but the products and stock differ slightly, so it’s a good idea to check both sites if you’re looking for a specific item. Good Vibrations also has a staff sexologist, Carol Queen, PhD, who is a well-known sex expert and a fabulous resource.
Overkink is one of our newer faves in the world of sex toy shopping. This retailer was founded by Jaycee Chester in 2018 in order to normalize sex positivity in the Black community. Chester herself is also a great educational resource and has lent expertise to Cosmo articles in the past. Overkink has tonssss of great toys and wellness items, and you can find brands like Adam & Eve, Lelo, Doc Johnson, and CalExotics—among many others—here.
5. Adam & Eve
Adam & Eve is a big sex toy retailer like Lovehoney, in that they sell plenty of big-name brands but also have their own line of toys. Likewise, Adam & Eve has a satisfaction guarantee policy, and they usually have a LOT of great coupon and promo codes floating around at any given time. Side note: If you’re a new customer, use the code “COSMO50” to get a 50 percent discount on any one item andddd free shipping. You’re welcome!!
6. Lovelife by OhMiBod
Lovelife Toys was founded by couple Brian and Suki Dunham and specializes in high-tech, app-enabled toys at great prices. Their site carries their own product, as well as goodies from brands like Sliquid, Aneros, and Bijoux Indiscrets, among others. They also have some of the most discreet shipping if that’s a concern for you—packages come from “Suki Dunham,” so it looks like you’re just getting a surprise from a friend, which is cute.
LELO is a high-tech, luxury sex toy brand from Sweden, and if you’re looking to buy a vibe that feels more like a lifestyle treat than a sex toy, then LELO is your best bet. They only sell their own products, but they have one of the most extensive product ranges ever, so you have a lot of options. Their site also offers really great, instructional advice and illustrations on how to use the toys in a way that never feels gross—and if you haven’t already checked LELO’s Volonté blog, then you must!!
Found in 2014 by Polly Rodriguez and Sarah Jayne Kinney and based in New York City, Unbound is a revolutionary sexual wellness company that’s all about empowering women to take control of their sexual health. Like LELO, Unbound only sells their own products, but they’re all so, so chic (and *VERY* highly rated). Be sure you give Unbound Magazine a peek as well for sexual education and product recs.
9. Wild Flower
Wild Flower is another education-based sex toy store focused on promoting pleasure inclusively. This curated online shop was founded in 2017 by Amy and Nick Boyajian and is famous for the Enby toy, which is gender-neutral and versatile enough for all bodies. They have a few other original toys but largely sell popular products from Satisfyer, Le Wand, and many more. Oh, and they also have merch! Be sure to check out their sex ed blog and many videos if you’re looking to ~educate~ yourself.
10. Organic Loven
For eco-friendly sex toys, your best bet is Organic Loven, which only sells the safest and most nourishing intimacy products from trusted brands like Fun Factory, Lelo, Liberator, and more. And the site (which was launched in 2013) doesn’t just sell toys—Organic Loven also offers consultations, adult subscription boxes filled with sexy goodies, and erotic seminars with sex educator and Organic Loven founder Taylor Sparks.
Similar to LELO and Unbound, Dame only sells their own brand products, but they have plenty of ’em, and they’re awesome. Dame was founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, and if you’re looking for powerful, high-tech, body-safe toys, then this is the place to go. In addition to vibrators and sexual wellness products, the site offers merch, a 60-day return policy, and tonssss of stories about sexual wellness and human intimacy for you to peruse.
With over over 7,000 (!!!) products on hand from top brands, PinkCherry may just have more variety than any other online sex toy shop—and they even have their own PinkCherry toys and wellness products. If you love discounts and deals, then this is the place to be, as the site offers frequent sex toy sales with prices that almost seem too good to be true. You can also check out PinkCherry’s sex ed blog for additional resources, and if you have any pressing Qs, just hit up PinkCherry staff sexologist Dr. Sunny Rodgers.
Launched in 2018 by Éva Goicochea (who was later joined by investor and co-creative director Dakota Johnson), maude specializes in modern intimacy products that are understated, aesthetic, and truly chic. You can count on them for gorgeous toys, all-natural lubricants, and libido supplements, among other products.
14. Lora DiCarlo
Lora Haddock DiCarlo founded her luxe sex toy shop, Lora DiCarlo, in 2017, creating high-tech products in partnership with Oregon State University’s Robotics & Engineering Lab. Cara Delevingne later joined the team as a co-owner and creative advisor, and together she and Lora create innovative products for all anatomies and sexual needs. Go ahead and take their product match quiz if you’re not sure where to get started.
Founded in 2017 by Latina sexologist Rebecca Story, modern wellness shop Bloomi offers everything from period underwear to all-natural lubricants to the most popular vibrators on the market. You’ll find best sellers from Dame, LELO, Fun Factory, and Lora DiCarlo, among others, as well as Bloomi original products. You can get started with their intimate care quiz or check out Bloomi’s Intimate Talk blog for more info.
Launched by Ethan Imboden in San Francisco in 2003, luxury intimate wellness brand JimmyJane is here to empower you with high-tech products you’re sure to love. Other things you’ll love: JimmyJane’s 20 percent off student discount and their comprehensive sexual health blog.
17. Smile Makers
In 2012, Mattias Hulting and Peder Wikstrom founded Smile Makers by Ramblin’ Brands specifically with vulva owners in mind. In addition to A+ toys and sensual products for folks with vulvas, Smile Makers provides online sex education courses, sexual health tools and guides, and a pleasure blog offering sex tips, masturbation techniques, and more. Not sure where to get started? Take the quiz to find your perfect vibrator.
Modern wellness brand Cake was founded by Hunter Morris and Mitch Orkis in 2020 to provide shame-free (and chemical-free!) sexual health products for everyone. The company specializes in lube, kits, and condoms, though you’ll also find toys for both penis and vagina owners, as well as an informative sex ed blog—plus a quiz to help you find the sexual wellness products you’re missing in your life.